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A beginner's guide to wreath making. Learn what supplies you need, follow step by step instructions, and find seasonal wreath ideas for every occasion.
A trade florist's guide to cellophane wrap. Learn the difference between clear, coloured, and frosted finishes, plus step by step wrapping techniques.
This guide covers materials, what to look for, popular types, and how to spot good quality faux florals.
Floral foam is one of those supplies that every florist uses but few think about deeply. You grab a block, soak it (or don't), and get on with the arrangement. But choosing the wrong foam for the job can mean wilting flowers, collapsing structures, or frustrated clients asking why their centrepiece fell apart before the speeches.