Privacy Policy

Michael Dark Limited ("MDark") is a limited company incorporated in England. The purpose of this statement is to set out how we use personal information that we may obtain about you. By either registering as a user of any services provided by MDark on this website or by using the MDark website generally you agree to this use.

Use of your Personal Information

1. When you register and use this site you will be asked to provide certain information such as your contact details. We will store this data and hold it on computers or otherwise. We will use this data to fulfil our agreement with you.

2. We may use information that you provide or that is obtained by us:

(a) to register you with our website and to administer our website services;
(b) for assessment and analysis (e.g. market, customer and product analysis) to enable us to review, develop and improve the services which we offer and to enable us to provide you and other customers with relevant information through our marketing programme.

We may use your information to make decisions about you using computerised technology, for example automatically selecting products or services which we think will interest you from the information we have. We may keep you informed of such products and services (including special offers, discounts, offers and so on) by any of the following methods:

* email
* telephone
* post
* fax

Fraud Prevention

3. In order to protect our customers and us from fraud and theft, we may pass on information that we obtain from making identity checks and other information in our customer records.

4. We may give information about you to the following, who may use it for the same purposes as set out above:
(a) to employees and agents of MDark to administer any accounts, products and services provided to you by MDark now or in the future;
(b) agents who (on our behalf) profile your data so that we may tailor the goods/services we offer to your specific needs;
(c) to anyone to whom we transfer or may transfer our rights and duties under our agreement with you;
(d) if we have a duty to do so or if the law allows us to do so.

Cookies

5. New technologies are emerging on the Internet that help us to deliver customised visitor experiences. In particular, there is a technology called "cookies" which may be used by us to provide you with, for example, customised information from our website. A cookie is an element of data that a website can send to your browser, which may then store it on your system. Cookies allow us to understand who has seen which pages and advertisements, to determine how frequently particular pages are visited and to determine the most popular areas of our website. Depending on the type of cookie we use, cookies also allow us to make our website more user friendly, for example, permanent cookies allow us to save your password so that you do not have to re-enter it every time you visit our website. If you wish, you can usually adjust your browser so that your computer does not accept cookies. If you do this, you will still be able to browse around the site but the functions that allow you to add items to your trolley, set up a new account or access an existing account will not be available. Alternatively you can adjust your browser to tell you when a website tries to put a cookie on your computer. Please remember, cookies do not contain confidential information such as your home address, telephone number or credit card details. We do not exchange cookies with any third party websites or external data suppliers.

6. Your browser also generates other information, including which language the site is displayed in, and your Internet Protocol address ("IP address"). An IP address is a set of numbers which is assigned to your computer during a browsing session whenever you log on to the Internet via your internet service provider or your network (if you access the Internet from, for example, a computer at work). Your IP address is automatically logged by our servers and used to collect traffic data about visitors to our websites. We do not use your IP address to identify you personally.

7. We only keep cookies for the duration of your visit to our website, except where you save your login name as referred to above.

Security

8. We endeavour to take all reasonable steps to protect your personal information. However, we cannot guarantee the security of any data you disclose online. You accept the inherent security risks of providing information and dealing online over the Internet and will not hold us responsible for any breach of security unless this is due to our negligence or wilful default.

General

9. You have the right to see personal data (as defined in the Data Protection Act) that we keep about you, upon receipt of a written request and payment of a fee. If you are concerned that any of the information we hold on you is incorrect please contact us (see details below).

10. If you want to be removed from our mailing list, please email us using the form in the Contact Us section of the site giving the email address that you wish to be removed within the email. Please note that it may take up to 28 days to action your request. In addition, each electronic mailing we send you will contain details of how you can un-subscribe.

11. To change any of your registered details on MDark, click on ‘log in & registration’ and enter your login name and password. Once logged in change any of the details shown and click ‘update my details'. Contact Us If you have any comments or queries in connection with our privacy policy, please Email us using the form in the 'Contact Us' Section, or call 01626 334134 or write to Customer services, Michael Dark Ltd. Forches Cross Road, Newton Abbot, TQ12 6PZ